VolksWagen
The way cars are sold is about to change.
The first successful integration of virtual reality as a tool to augment the showroom floor experience for potential car buyers.
DATE
2017-2020
CLIENT
Volkswagen
CATEGORY
Product Visualization - Virtual Reality
The Challenge
The challenge was to use virtual reality to capture the attention of customers on the showroom floor, all the while not distracting them from the real thing, and not replacing the salesperson. The experience had to compliment and augment the showroom experience, and position Volkswagen dealers, as a head(set) above the rest.
The Approach
Our approach was to replicate the vehicle in virtual reality and create a functional and interactive tool that would act as both a companion to, and a placeholder for the real thing, before the launch of a vehicle into the market. With options to fully-realise a customised version of the vehicle, with all available options, in all possible combinations. Furthermore, experiences would capture the essence of the vehicle, and take drivers on a virtual test drive that definitely couldn’t replace the real thing, but also couldn’t be experienced anywhere outside a Volkswagen dealership.
‘New Reality has created an outstanding VR experience for us that has allowed us to offer something that no other vehicle competitor can claim in South Africa. After three years of working together they continue to be inspired and committed to pushing the boundaries of what’s possible in VR and help drive the Volkswagen brand forward.’
Ryan Laubscher - VW
