You have a message that needs to be represented as an experience. People need to see you first, and have your experience on their minds long after they’ve left. Immersive technologies offers the opportunity to make a lasting impression, not only because they are immersive, but also interactive. Give your consumers control and let them play with your brand. Let them zone into your experience, leaving the world outside for a few precious moments.
VR enables immersion bereft of external distraction by immersing users inside a digital (or photographic) world with a head-mounted display. The use of controllers, which use real-time tracking, enables users to interact with precision, and have total control of the digital world. Not only does VR boast higher levels of engagement than traditional media or other digital platforms, but it enables improved learning with higher levels of retention.
If you want to fuse the real with the virtual, augmented reality is a technology that offers situational context improved with digital assistance. Anything that is an image can be a trigger, so pre-existing training materials or installations can be updated with more media like 3D models or videos. Objects can also be recognised by computer vision, so your machinery, for instance, can have a digital counterpart with interactive annotations.